Kenneth Fisher

What is the most common investor mistake? Trading – getting in and getting out at all the wrong times, for all the wrong reasons
Buy into good well-researched companies and the wait. Let’s call it a sit-on-your-hands investment strategy
Most investors give too much credence to the theory that prices are rational ; they presume that a market collapse must have been justified by serious economic trouble
People forget. So much! So often! So fast!
Professionals are terrible at forecasting bear markets. The media’s worse
No matter how good your analysis and how sound your understanding of history – you will be wrong from time to time
In a bubble, anyone who argues pessimistically is seen as crazy
Buy straw hats in the winter, when nobody wants them, and sell them in the summer when everybody needs them
Normally, the market peaks before bad news emerges. That’s what happened in 1929, and that’s what happened in 2000
Hundreds of investors ask me questions each year about the dilemmas they confront. Their worst problem? Uncertainty. They are traumatized and become emotional or confused to the state of inaction. Even worse, they try to solve a short-term problem in a way that hurts them financially in the long run
Indeed, bull markets are fueled by successive waves of prior skeptics finally capitulating as their fears fade. Eventually, fear turns to euphoria, and that’s the stuff of bubbles
If you’re 35, 45, or even 55 – you have a very long time horizon – 40 years or vastly more. That is you, and/or your spouse, are likely to live about that long, and you’ll be investing the whole way.
Having different types of stocks in your portfolio can enhance returns
The bubble, as investing phenomenon, has been well studied ever since the 17th-century tulip bulb frenzy. Its counterpart in bear markets is not well understood. My favorite financial story of all time, the South Seas Bubble
The stock market is almost magical because it always leads the economy. It goes down long before the economy drops and then heads higher long before the economy rebounds. It always has
I often say investing success is two-thirds avoiding mistakes, one-third doing something right
Learn from failures, try again differently, fail, and try again. Your odds keep improving the more you try
Companies don’t go bankrupt unless they have a lot of debt

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