- Successful investing is about owning businesses and reaping the huge rewards provided by the dividends and earnings growth of our nation’s – and, for that matter, the world’s – corporations
- Time is your friend; impulse is your enemy. Yes, the investor is often his own worst enemy. We have met the enemy and he is “us” . . . all of us
- In the long run, investing is not about markets at all. Investing is about enjoying the returns earned by businesses
- The historical data support one conclusion with unusual force: To invest with success, you must be a long-term investor
- Take advantage of compound interest and don’t be captivated by the siren song of the market. That only seduces you into buying after stocks have soared and selling after they plunge
- What’s hot today isn’t likely to be hot tomorrow. The stock market reverts to fundamental returns over the long run. Don’t follow the herd
- Rely on the ordinary virtues that intelligent, balanced human beings have relied on for centuries: common sense, thrift, realistic expectations, patience, and perseverance
- The idea that a bell rings to signal when investors should get into or out of the market is simply not credible. After nearly 50 years in this business, I do not know of anybody who has done it successfully and consistently
- Ask yourself: Am I an investor, or am I a speculator? An investor is a person who owns business and holds it forever and enjoys the returns that U.S. businesses, and to some extent global businesses, have earned since the beginning of time. Speculation is betting on price. Speculation has no place in the portfolio or the kit of the typical investor
- Speculation leads you the wrong way. It allows you to put your emotions first, whereas investment gets emotions out of the picture
- Learn every day, but especially from the experiences of others. It’s cheaper
- Don’t look for the needle in the haystack. Just buy the haystack
- The miracle of compounding returns is overwhelmed by the tyranny of compounding costs
- If you have trouble imagining a 20% loss in the stock market, you shouldn’t be in stocks
- The mistakes we make as investors is when the market’s going up, we think it’s going to go up forever. When the market goes down, we think it’s going to go down forever
- Once you set your asset allocation, stick to it no matter how greedy or scared you become
- You are unlikely to get rich quickly. Bogle thinks a 7.5 percent annual return for stocks and a 3.5 percent annual return for bonds is reasonable in the long-run
- Buy right and hold tight, don’t do something, just stand there
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